![]() ![]() If you as a new company also offer new technology, then getting accepted by the market is twice as difficult. Some companies will do the exact opposite, but they are, unfortunately, few and far between. Even though a new product from a new company may have many advantages, most customers would rather wait to buy, until others have proven that the products are working. Customers are conservative and afraid of making mistakes. The recommendation fell when the lecturer discussed the common challenge that most customers dislike doing business with new companies. It does not ring well in our local language, even though I have heard the expression many times since and have used it myself, it always appears in its original English wrapping. Translated to Danish, it would probably read: “cheat until you no longer have to”. One of the speakers, who explained what we northern Europeans could learn from the culture at the bottom of the San Francisco Bay, used an expression that I had not heard before: Fake It Till You Make It This network aims to establish links between the Nordic/Baltic countries and the bustling, entrepreneurial environment on the American west coast. ![]() Many years ago, I attended a meeting of the Silicon Vikings network. There are some fundamental values and virtues that you need to nurture when you do not have much else to show off. I do not think that “Fake It Till You Make It” is recommended. ![]()
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